Why does my keyword report contain words I don't wish to rank for?

When viewing your Keyword Ranking report in your Members Area, remember that this Keyword Ranking report is a snapshot of keywords that Google has classified that you rank for. If you see a keyword that seems to not apply to your business, we are happy to remove it for you. 

While our team will strategically exclude certain keywords from your marketing, Google may still display this word as a category on your report. This is Google offering empty categories on the report, based on others in the industry who do similar services. You won't rank for these keywords, but our team can ask Google to remove it from your report, to avoid confusion.