Growth Tips for Businesses on LinkedIn

LinkedIn Posting Service & Best Practices

We are excited to offer our social media posting services for our clients' LinkedIn company pages. It is important to know that this is a "posting only service," so you will need to appoint one of your staff to check your page regularly to reply to comments and questions.


It's also important to note that  LinkedIn's API requires you to reconnect to our posting platform every 60 days for security purposes. You will be notified by email when you need to reconnect your page. Just follow the onscreen prompts in that email to continue receiving posts as you go.

Below are some helpful tips to help you keep a healthy and thriving LinkedIn company page.
  1. Respond to comments. 
    You may need to delegate someone in your office to check your LinkedIn a few times each week for comments, questions, or @mentions. And thanks to a recent update, admins now have the ability to respond to comments as the page on other content outside of the page itself.
  2. Tap into your network to grow your community.
    Invite your LinkedIn personal profile connections to follow your LinkedIn company page to grow your community. Empower employees to do the same, if they're comfortable with it.
  3. Share your company page content.
    Regularly share posts from your company page to your LinkedIn personal profile to increase visibility and awareness.
  4. Create your own posts on LinkedIn in between the content we provide. 
    Make these posts personal to your business. Talk about individual team member accomplishments, post photos of special occasions like birthday celebrations, share client testimonials, or post photos of your team with clients in your office. The possibilities are endless.
  5. Re-share posts where your company page is @mentioned. 
    Find these mentions under your page's activity tab.
  6. Expand the reach of your posts through your employees. 
    Invite (but don't require) employees to react, comment, or share your page posts up to one time per week to boost organic reach and engagement.
  7. Grow your reach by responding to posts as your page.
    Comment, react, or share any post in your feed as your business. You can also follow other pages in order to join more conversations as your business.

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