Can I post to my social media pages if I want to?

Absolutely. In fact, we encourage it. Posting on your pages every few weeks in addition to the content we'll be posting is a great way to add a personal/local feel to the page, and could very likely encourage more interaction (which then could lead to more "Likes" and more business).

For Facebook you need administrative access. If you don't currently have this access, see "How can I get administrative access to my new Facebook page?"