How to Choose Your Market Area

Your local market area helps potential clients recognize that you’re the right professional for their region, someone who understands local and state tax laws. Even if you serve clients nationwide, including a market area on your website helps Google connect you with nearby prospects searching for local tax or accounting help.

Because Google treats tax and accounting firms as local service businesses, adding a clear market area (such as a city, county, or suburb) improves your local search visibility. Choose something that people in your area would recognize — for example, “North Dallas,” “Maricopa County,” or “Tri-State Area.”

Defining a market area doesn’t limit who can find you. It simply helps local visitors know they’re in the right place, while advertising campaigns can target clients anywhere in the country. Think of your market area as a way to strengthen your local credibility and visibility without restricting your reach.